ABOUT US
EMPOWERING BRANDS WITH STRATEGIC MARKETING SOLUTIONS
Americo de Campos Silva, a global marketing consultant, specialized in delivering impactful, results-driven strategies for brands worldwide and with more than 30 years’ experience in the Energy Industry. I combine the creativity and data-driven insights to help businesses grow and thrive in an ever-evolving business landscape. My mission is to elevate brands and ensure they achieve sustainable growth by creating meaningful and lasting connections with their audiences. I have over 30 years of experience with multiple Local, Regional and Global assignments @ Shell, where I led multiple marketing initiatives for both B2C and B2B audiences. I am a change agent that catapults business results and drive business efficiency. I also have Advertising Agency experience, having worked for some years @ Publicis before joining Shell.
SERVICES
WHAT I OFFER.
BUSINESS GROWTH STRATEGIES
Unlock the potential of your business with customized growth plans that focus on innovation, market expansion and scalability. I will help you to develop actionable insights and hands-on guidance to help you achieve long-term success.
OPERATIONAL PERFORMANCE
Streamline your operations to boost efficiency and reduce costs in a strategic and structural way. I can offer advice on how to you make the most of your talent, your marketing suppliers and technology so that you can enhance productivity, and ultimately deliver better and measurable outcomes for your business.
MORE IMPACT FOR YOUR INITIATIVES
Less is more also in marketing. It’s not about the number of initiatives you do, but the real impact and reach they have. I will focus on aligning your goals with impactful solutions, ensuring your initiatives are aligned with your expectations.
WHY SHOULD YOU WORK WITH ME?
PROVEN EXPERTISE
With 30+ years of experience in marketing, operations, and leadership development, I deliver solutions backed by deep industry knowledge and practical insights.
RESULTS-DRIVEN APPROACH
Your success is my priority. I focus on delivering measurable outcomes that drive growth, enhance efficiency, and maximize impact.
CUSTOMIZED STRATEGIES
Unique to your business, your challenges, your team talent, your audience, your geography. I tailor my approach to align with your goals, challenges, and opportunities.
AGNOSTIC ADVISOR
Delivering impartial, customized strategies that prioritize your business goals over one-size-fits-all solutions and hidden agendas.
EXPERTISE IN STRATEGIC GROWTH
Americo's proven track record in driving growth strategies allows businesses to unlock their full potential. By identifying the most effective market opportunities, he guides companies through the complexities of scaling operations, reaching new heights of performance and profitability. With a keen eye for market trends, Americo empowers businesses to make informed, strategic decisions for sustainable growth.
TRANSFORMING CHALLENGES INTO OPPORTUNITIES
Every business faces obstacles, but it’s how you approach them that determines success. Americo specializes in turning challenges into growth opportunities. His strategic vision and hands-on leadership help businesses navigate complex problems, driving innovation and building resilience for the future. With a focus on operational excellence and leadership development, he ensures your business thrives in any market condition.
BIO
Over 30 years experience in Shell in multiple marketing roles at Local, Regional and Global level working for B2C and B2B projects.
Recent Accomplishments
• ANA CMO Leadership Program 2023 by Institute for Real Growth
• Jury at the ANA B2B Awards 2022. Speaker and participant in the Global Marketer Week 2022
• Chair of the WARC Media Awards 2019.
• Keynote speaker @ Brand Finance Global Forum on the subject “ How to manage Digital and Social Media at scale with impact”.
• First ever Cannes Lions for Shell in 2015/6/7.
• Winner of multiple M&M Global Media Awards from 2009 to 2015 and M&M Global Advertiser of the Year in 2015.
• Doubled the engagement rate across all our social media platforms from 2015 to 2017.
• Selected and implemented globally new tools for social media listening Synthesio and for social media management Sprinklr
• Developed the vision and strategy that allowed the development of a global digital infrastructure for Shell management and control of Digital Media buying with the implementation of a global Ad Server Double Click
• Led the pitch process to select a single global media agency across all Shell lines of business. The consolidation in 1 Media Agency brought immediately a structural cost reduction of 6,5% (15 million USD).
• Developed & launched the most successful global Shell Retail promotion ever. The Velocita project was implemented in more than 50 countries and generated USD 60+ million in additional volumes and margins.
• Developed the 360 model to outsource the implementation and funding of Retail promotions and launched the first-ever Self-Liquidating Promotion in Retail with zero cost to implement.
Member of the WFA, ANA and attending regularly the Cannes Lions Festival of Creativity.
References and Testimonials are possible at request.
Please check my Linkedin profile where you can see multiple recommendations from.